BASIC BRANDING: Does the video above show NBC10 First Alert or StormTracker4? That’s a big deal, especially on the homepage!
- remind readers who they’re seeing,
- prove it’s the most credible in all areas,
- make sure readers don’t have questions that’ll cause them to check the competition, and
- show it’s the best in the nation’s fourth-largest TV market!
Does it matter that the New York station is providing content for the local Philadelphia viewing area? Probably not. That’s a question for a radar expert.
But should the Philadelphia station own its product and get rid of New York’s StormTracker4 branding? Absolutely!