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My goal for social media is to get people to my websites — not make people like Mark Zuckerberg richer — and that's what I suggest for you as well. I don't read Facebook, Twitter or Instagram on purpose; I use them to publish short material I think will get my audience's attention — and reel them in to click the link and read the rest of the story.

I'll read and possibly even comment when I notice something while publishing. Otherwise, my time is better spent creating content.

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